Clarks Originals is launching a new ‘Trek Taiyo’ silhouette in a new ‘Off White Camo’ colorway. The sneaker boasts a beige exterior, sporting the neutral ‘Off White’ color in suede on the heels, uppers, and side panels. A camouflage, sand-like print covers the lateral mid-panel, heel, and toe cap sections. Consumers can adjust the tightness of the shoe using a rip tape strap that runs across the top of the foot and secures at the mid-panel. The shoe is finished with a thin midsole and a crepe outsole.
The shoe draws many comparisons to the Nike ‘Sock Dart’ silhouette, which also features a low-cut design and chunky strap across the mid-foot. The Clarks Originals ‘Trek Taiyo’ in ‘Off White Camo’ is now available on the Clarks website for approximately $160 USD.
Image Credit: Clarks Originals
Key Themes Behind This Trend
- Camouflage Sneakers
- Opportunities to create low-cut sneakers in unique camouflage designs and use rip tape straps for adjustability.
- Chunky Strapped Sneakers
- Disruptive innovation opportunities to produce sneakers with chunky straps across the mid-foot and low-cut design.
- Neutral-colored Sneakers
- Potential to create sneakers with a beige exterior and neutral colorways on the heels, uppers, and side panels.
Where This Applies
- Footwear Industry
- Opportunities to innovate and create new sneaker silhouettes using rip tape straps and unique colorways.
- Fashion Industry
- Disruptive innovation opportunities to incorporate chunky straps and unique colorways into fashionable footwear.
- Sportswear Industry
- Potential to create innovative sneakers with rip tape straps for sportswear that cater to the needs of athletes.
