Eclectic European Escapades

VICE’s New Travel Series 'One for the Road' is Charming and Fun

If exploring the world and all it has to offer is a passion of yours, make sure you tune in to VICE’s new travel series 'One for the Road.'

The recently launched travel series will take the audience on a journey of discovery, one full of hidden gems and exotic cultures. Taking us on this journey is Berlin-born Pia. The quirky host shows us all the secretive realms and hypnotizing beauty of the Friuli region -- this region is located in Italy’s North Eastern corner and is still somewhat virgin from tourists and all the commercialization they bring with them.

What makes this video series special is its authenticity as the host takes on the colorful characters, the stunning countryside landscapes and charming architecture.

Authentic Travel Experiences
Opportunity to create unique travel experiences that focus on authenticity, local culture, and hidden gems.
Unexplored Destinations
Opportunity to promote and develop tourism in lesser-known regions with untouched beauty and limited commercialization.
Quirky Travel Hosts
Opportunity to showcase charismatic and offbeat hosts who can bring a fresh perspective to travel content.

Industries Being Reshaped

Travel and Tourism
Disruptive innovation opportunities include developing niche travel experiences and promoting off-the-beaten-path destinations.
Media and Entertainment
Opportunity to produce authentic travel content that resonates with audiences looking for unique experiences and local perspectives.
Hospitality and Accommodation
Opportunity to provide accommodations and services in unexplored destinations, catering to travelers seeking authentic and untouched experiences.
SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 1%
Freshness 8%