The Transtube 360 Shower by Spanish design firm Roca is a cleaning cylinder for your body. Containing a motion-sensored rotating door, with no eye-sore-inducing hinges, screws or handles, the Transtube is a shower from the future.
The curved, frameless Transtube 360 Shower provides modern, minimalism to any contemporary bathing space, and it's perfect for exhibitionists. A luxurious bostonion rain showerhead further increases the appeal of the Transtube.
Implications - Youth consumers have strong penchant for minimal and contemporary aesthetics. This stems from a desire to enact the future that they have had represented to them through popular media. Companies looking to forge a meaningful connection with this group should create this type of design.