adidas Consortium introduces a new iteration of the Ozrah sneaker model with unique inspiration spotlighting the CGI Transhuman RUBY 9100M. The digital artist is the latest to join forces with the sportswear label and it is full of retro-futuristic touches throughout.
The artist is self-described to be a 'transhuman' and essentially, it is the existence of something that lies between human and posthuman. The new CGI digital creation has been seen throughout publications all over the world. Serving as the inspiration on the sneakers, it is highlighted by the bold adiPRENE+ sole unit foundation and is marked with a predominantly Cloud White hue. It is then marked with accents of both Silver Metallic and Shock Pink.
Image Credit: Sivasdescalzo
What Makes This Trend Stand Out
- Retrofuturistic Sneakers
- There is an opportunity for sportswear brands to innovate by creating sneakers that blend classic designs with futuristic touches.
- Cgi-inspired Fashion
- There is an opportunity for fashion brands to collaborate with digital artists to create unique and eye-catching designs.
- Transhumanism and Fashion
- There is an opportunity for fashion brands to explore the concept of transhumanism and create clothing that blurs the lines between human and posthuman.
Sectors Adopting This
- Sportswear
- Sportswear brands can explore the use of futuristic design elements in their products to create visually striking and appealing products.
- Fashion
- Fashion brands can collaborate with digital artists to create unique designs that set them apart from their competitors.
- Technology
- Technological advancements can be used to push the boundaries of fashion and create innovative and unique products.
