Modular Utility Backpacks

The 'Transformer A' by VENQUE is a Modular Backpack for Every Occasion

Design brand VENQUE introduced the Transformer A, a modular utility backpack that transforms to suit the changing needs of its user.

The backpack is modular, meaning it can be downsized and deconstructed. Simply removing the body of the backpack transforms the bag into an over-the-shoulder briefcase for the times when you don't want to lug around a heavy sack. For special travel, the modular pieces can be added, forming a durable and ergonomic backpack that's complete with padded handles and a USB charging port. The stylish black backpack is suited with various pockets, including a fully protective padded compartment that's perfect for holding camera and photography equipment.

VENQUE aims to ensure the Transformer A is the perfect accessory for every occasion.

Modular Backpacks
Creating modular backpacks that can transform to suit the changing needs of the user presents an opportunity for disruptive innovation in the fashion and travel industries.
Downsizing Backpacks
Making backpacks that can be downsized and deconstructed presents an opportunity for disruptive innovation in the fashion and travel industries.
Protective Backpacks
Designing backpacks with fully protective padded compartments that suit various equipment presents an opportunity for disruptive innovation in the photography and electronics industries.

Where This Applies

Fashion
Creating modular backpacks and downsizing backpacks that can be transformed and deconstructed to suit the user presents an opportunity for disruptive innovation in the fashion industry.
Travel
Creating modular backpacks and downsizing backpacks that can be transformed and deconstructed to suit the user presents an opportunity for disruptive innovation in the travel industry.
Photography
Designing backpacks with fully protective padded compartments that suit various equipment presents an opportunity for disruptive innovation in the photography industry.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 80%
Freshness 8%