Trademark is a brand new label that you should definitely keep an eye out for because it’s bound to blow up. Creating a new concept, sisters Alexandra and Louisa Burch recently launched this smart and simple fashion line that is made up of 105 ready-to-wear closet staples. Yup, the line is completely based on the basics you need to make any outfit work.
This New York City-based company is inspired by the ultimate clean and fresh American look. Trademark is a sportswear line that is all about minimalist chic designs and funky cuts, and it’s likely to become the blocks on which your new wardrobes will be built on.
The closet staples collection features sharp styling and colorful accessories such as classy handbags and silky soft scarfs.
Key Themes Behind This Trend
- Minimalist Fashion
- There is an opportunity for disruptive innovation in creating minimalist fashion lines that focus on clean and fresh designs.
- Closet Staples
- The concept of creating ready-to-wear closet staples opens up possibilities for disruptive innovation in the fashion industry.
- Colorful Accessories
- Designing and producing colorful accessories such as handbags and scarfs can be a disruptive innovation in the fashion accessory market.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation in creating minimalist fashion lines and ready-to-wear closet staples.
- Retail
- There is an opportunity for disruptive innovation in the retail industry by offering curated collections of closet staples and colorful accessories.
- Accessories
- Disruptive innovation can occur in the accessories industry by designing and producing unique and colorful accessories like handbags and scarfs.
