Photographer David Sims captures the late 80s-flavored hair-centric editorial 'Tough Love' in W magazine. Featured in the magazine's May 2010 issue, 'Tough Love' stars models Alla Kostromichova, Patricia van der Vliet, Heidi Mount and Kamila Filipcikova.
Guido Palau created the voluminous manes we see for 'Tough Love' in W while fashion editor Alex White put together the androgynous and edgy outfits. Some of the hairstyles are more accessible than others and the editorial vacillates between late 80s excess and early 90s grunge.
Why This Trend Is Growing
- 80s-inspired Hair
- Opportunity for disruptive innovation in hairstyling products and techniques that recreate the bold and voluminous hairstyles from the 80s.
- Androgynous Fashion
- Potential for disruptive innovation in gender-neutral fashion designs and styles that embrace androgyny.
- Nostalgic Editorials
- Opportunity for disruptive innovation in editorial photography and styling that taps into nostalgic fashion eras for inspiration.
Industries Being Reshaped
- Hairstyling Products
- Possibility for disruptive innovation in the development of hairstyling products that can create and maintain voluminous, retro-inspired hairdos.
- Fashion Design
- Potential for disruptive innovation in the fashion industry with the creation of androgynous fashion lines and styles that challenge traditional gender norms.
- Editorial Photography
- Opportunity for disruptive innovation within the field of editorial photography, with the focus on creating visually striking images inspired by nostalgic fashion eras.
