Photographer David Sims captures the late 80s-flavored hair-centric editorial 'Tough Love' in W magazine. Featured in the magazine's May 2010 issue, 'Tough Love' stars models Alla Kostromichova, Patricia van der Vliet, Heidi Mount and Kamila Filipcikova.
Guido Palau created the voluminous manes we see for 'Tough Love' in W while fashion editor Alex White put together the androgynous and edgy outfits. Some of the hairstyles are more accessible than others and the editorial vacillates between late 80s excess and early 90s grunge.
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