To offer consumers a bigger and wider surface to scroll through and use apps, HP has released an affordable touchscreen chromebook called the Chromebook 11G5 that offers access to apps on a tech device that isn't a smartphone or a tablet.
The device is shaped to look like a laptop, but offers access to apps which has otherwise only been exclusively available on tablets and smartphones. However, the chromebook offers a processor and additional storage for more operational use, while retaining the same access to apps and services consumers have on their smartphones. While the chromebook has a wider screen service and a fully functional keyboard, the device remains incredibly thin and portable with a thickness no bigger than an inch.
What's Driving This Trend
- Affordable Touchscreen Laptops
- The trend for affordable laptop devices with touchscreen capabilities offers opportunities for budget-conscious consumers to access apps outside of smartphones and tablets.
- Chromebooks for Operational Use
- The trend for chromebooks offering additional storage and processing power creates disruptive innovation opportunities for businesses looking for more cost-effective devices for operational use.
- Portable Tech Devices
- The trend for affordable and thin tech devices with wide surface screens create opportunities for mobile professionals who need access to apps and services on-the-go.
Who This Affects Most
- Consumer Electronics
- The consumer electronics industry can benefit from offering affordable laptop devices with touchscreen and app capabilities for budget-conscious consumers.
- Business Technology
- The business technology industry can benefit from offering chromebooks with additional storage and processing power as cost-effective alternatives for operational use.
- Mobile Computing
- The mobile computing industry can benefit from offering portable tech devices with wide screen surfaces and app capabilities for professionals who need access to services on-the-go.
