Contemporary Cleopatra Campaigns

The Totomoto 2011 Lookbook is Snake-Inspired

Pieces of jewelry found of the ancient Egyptian queen's possession have fascinated females for thousands of years, and the Totomoto 2011 lookbook is surely a reference to the fashionable Cleopatra. With cuffs, rings, earrings and necklaces executed to a magnificent contemporary taste, designer Cynthia Ellis stirs up any remaining accessory envy to lie dormant in the tomb.

The opulent gilded embellishments take the forms of snakes, beetles, butterflies and flowers, inspired by parched deserts that situationally make such adornments look like truly luxurious belongings. The intricate gilded objects need no assistance to stand out, but the raw coastal setting of the campaign and the whitewashed linen clothing on the model ensure that, in the Totomoto 2011 lookbook, the spotlight is on the accessories.

Contemporary Cleopatra Jewelry
An emerging trend is the creation of contemporary jewelry inspired by ancient styles, such as the Totomoto 2011 lookbook's snake-inspired designs.
Luxurious Adornments
There is a growing trend of incorporating opulent gilded embellishments in accessories, as seen in the Totomoto 2011 lookbook's use of snakes, beetles, butterflies, and flowers.
Coastal Campaigns
A trend among fashion campaigns is the use of raw coastal settings to create a visually stunning backdrop for showcasing accessories, like in the Totomoto 2011 lookbook.

Industries Being Reshaped

Jewelry
The jewelry industry has an opportunity to capitalize on the demand for contemporary jewelry inspired by ancient styles, such as the snake-inspired designs in the Totomoto 2011 lookbook.
Luxury Goods
Luxury brands and designers have an opportunity to incorporate opulent gilded embellishments into accessories, similar to the snakes, beetles, butterflies, and flowers in the Totomoto 2011 lookbook.
Fashion
The fashion industry can take advantage of the trend of using raw coastal settings in campaigns to create visually captivating backdrops for showcasing accessories, like in the Totomoto 2011 lookbook.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 66%
Freshness 8%

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