As much as brainstorming sessions are meant to be free arenas in which people brew up a variety of different ideas, it can often become a skewed experience depending on who is involved in the meeting of minds; that's where Totem by Smart Interaction Lab comes in. The award-winning design and innovation consulting firm has effectively created a set of three toy-like objects that help to facilitate better brainstorming sessions.
Totem by Smart Interaction Lab helps to avoid a classic scenario that Carla Diana, head of Smart Interaction Lab, describes, “It’s very common for one or two people to dominate a brainstorm. It also makes those people who feel timid feel more timid.” For instance, the Baton acts like a talking stick, vibrating and buzzing after about four minutes.
Why This Trend Is Growing
- Brainstorm Facilitation Tools
- Opportunities for startups to create innovative tools to enhance brainstorming sessions.
- Collaborative Meeting Solutions
- Opportunities to create products that foster egalitarian meetings and create equal participation opportunities.
- Toyification of Office Equipment
- Opportunities for companies to create playful, toy-like objects that make meetings more fun and engaging.
Industries Being Reshaped
- Design Consultancy
- Design firms can expand their service offerings by incorporating brainstorming facilitation tools in their service lineup.
- Co-working Industry
- Co-working spaces can incorporate Totem by Smart Interaction Lab's brainstorm facilitating tools to enhance their meeting spaces.
- Toy Industry
- Toy companies can expand their markets by moving beyond typical playtime toys and creating products for the office space that encourage playful interaction and collaboration.
