You don't have to pay an arm and a leg to look both stylish and sophisticated; take the Tortoise & Blonde Spring 2011 collection titled One Today, Another Tomorrow as the perfect example. The line's eyewear boasts both of these crucial traits without breaking the bank.
The owners of this family-run business pride themselves on quality while not robbing their customers blind. I especially like the Tortoise & Blonde website's unique shopping experience. Visitors can virtually try on items from the Tortoise & Blonde Spring 2011 collection by simply uploading a picture of yourself and then superimposing the frames on your face.
What Makes This Trend Stand Out
- Affordable Luxury
- There is an opportunity for businesses to disrupt industries by providing high-quality, luxury products at an affordable price point.
- Virtual Try-on
- The use of virtual try-on technology in e-commerce can enhance the customer experience and increase sales.
- Direct-to-consumer
- The trend towards direct-to-consumer models allows brands to offer high-value products without the added cost of intermediary markups.
Sectors Adopting This
- Eyewear
- The eyewear industry can benefit from offering high-quality, stylish frames at an affordable price point, as well as using virtual try-on technology to enhance the customer experience.
- Fashion
- Fashion brands can disrupt the industry by offering high-quality, luxury products at an affordable price point, and allowing customers to try on items virtually using technology.
- E-commerce
- The trend towards direct-to-consumer models in e-commerce can allow businesses to offer high-value, affordable products and enhance the customer experience through the use of virtual try-on technology.
