Toronto's Peace Collective Gives Back to Its Community
References: peace-collective
Toronto's Peace Collective is a clothing label centered about the proud patriotism of Toronto. Peace Collective delivers staple streetwear pieces such as hoodies, t-shirts, crewneck sweaters and caps for women, men and children. The brand was first founded by Yanal Dhailieh back in 2016, with the notion of helping others in mind as well. A portion of the proceeds earned by Peace Collective makes its way towards charitable organizations. Currently, Peace Collective will be donating 15% of its profits towards raising money for the tragic incident that took place on Yonge and Finch.
The patriotic clothing label has gathered the attention of local Torontonians and visitors as well. Some of its most iconic designs include graphics that read "Toronto vs. Everybody" and "Home is Canada."
The patriotic clothing label has gathered the attention of local Torontonians and visitors as well. Some of its most iconic designs include graphics that read "Toronto vs. Everybody" and "Home is Canada."
Trend Themes
1. Socially Responsible Fashion - Clothing labels that give back to the community are becoming increasingly popular, providing opportunities for disruptive innovation in the fashion industry.
2. Location-based Apparel - Patriotic apparel that highlights specific geographic locations, like Toronto, has become a trend that could be expanded further with creative designs and marketing strategies.
3. Collaborative Marketing - Partnering with charitable organizations for marketing campaigns can bring attention to both the organization and the brand, creating potential for win-win disruptive innovation opportunities.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore new ways of giving back to communities while offering stylish and unique clothing options.
2. Charitable Organizations - Partnering with clothing labels for fundraising or awareness campaigns can help charitable organizations reach new audiences and generate more funding.
3. Tourism - Patriotic apparel that promotes specific locations could be marketed to tourists looking for unique and memorable souvenirs of their travels.
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