Engineered Garments and HOKA ONE ONE Dropped the Tor Ultra Low
References: engineeredgarments & highsnobiety
Fashion label Engineered Garments worked in collaboration with Californian footwear label HOKA ONE ONE on the Tor Ultra Low sneakers. The newest iteration of the footwear model boasts an ultra-chunky silhouette, as the original version was a hiking boot with high-top cuts. The new low-cut version stands out with its large midsole, designed to represent the tires that are often found on a 4x4 truck. The Tor Ultra Low sneakers are available in three colorway options: gray, black and black with red.
The uppers are constructed from a blend of materials that are wrapped with a leather overlay and a toe guard crafted from rubber materials. There is also the incorporation of eVent technology by HOKA ONE ONE that allows the shoe to have waterproof features with breathable elements as well. The entire silhouette is tied together with another chunky component -- the Vibram outsoles.
The uppers are constructed from a blend of materials that are wrapped with a leather overlay and a toe guard crafted from rubber materials. There is also the incorporation of eVent technology by HOKA ONE ONE that allows the shoe to have waterproof features with breathable elements as well. The entire silhouette is tied together with another chunky component -- the Vibram outsoles.
Trend Themes
1. Ultra-chunky Sneakers - There is an opportunity to develop more bold and statement-making sneakers that deviate from traditional minimalistic designs and appeal to consumers' desire for unique and attention-grabbing footwear.
2. Collaborative Footwear Design - By partnering with non-footwear brands, companies can create bold and novel sneaker designs that appeal to a broader range of consumers and help them stand out in a crowded market.
3. Waterproof Sneakers - Incorporating waterproof technologies into sneakers can make them more practical and versatile, allowing consumers to wear them in a wider range of weather conditions.
Industry Implications
1. Fashion - Fashion brands can collaborate with footwear labels to create unique and statement-making footwear designs that appeal to fashion-forward consumers.
2. Sports Apparel - Sports apparel companies can incorporate waterproof technologies into their footwear offerings to provide athletes with practical and reliable options for various weather conditions.
3. Outdoor Recreation - Outdoor recreation brands can work with footwear labels to create durable and waterproof sneakers that can withstand the rigors of hiking and other outdoor activities.
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