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Grungy Pattern-Blocked Captures

The Topshop 'Rave New World' Lookbook Mixes Prints

— December 28, 2012 — Fashion
If the ideology of becoming the ultimate femme fatale means breaking boundaries, the Topshop 'Rave New World' lookbook is perfect for those looking to make that kind of statement. It captures man-repelling tactics and the epitome of chic in an effortless wave of perfection. The prismatic display of bright, floral prints to acid-wash tie dye makes this lookbook from Topshop one to gawk over.

The Topshop Rave New World lookbook captures street-style cool combined with an overriding femme fatale appeal. The beauty of this photoshoot comes from the mix and matching of bright colors combined with aesthetically pleasing prints. The grungy aspect of the shoot remains the selling factor for the brand's hipster-chic look. From overalls to feminine three-piece suits, Topshop does glamour well.
Trend Themes
1. Street-style Cool - Disruptive innovation opportunity: Create a fashion brand that focuses on street-style clothing with a cool and trendy aesthetic.
2. Mix and Match Prints - Disruptive innovation opportunity: Develop an online platform that curates and sells mix and match print clothing items to cater to fashion-forward individuals.
3. Hipster-chic - Disruptive innovation opportunity: Launch a subscription-based service that delivers monthly curated hipster-chic fashion items to customers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality technology in fashion retail stores to provide customers with a virtual mix and match experience.
2. Online Fashion Marketplace - Disruptive innovation opportunity: Create an AI-powered platform that recommends mix and match print clothing items based on individual style preferences.
3. Subscription Box - Disruptive innovation opportunity: Develop an eco-friendly subscription box service that offers sustainable hipster-chic fashion items to subscribers.
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