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'50s Rebel Menswear

The Topman Pleasure Beach Collection Takes Us Back to a Simpler Time

— March 19, 2010 — Fashion
If I had the choice of one decade to go and visit, I'm pretty sure I would choose the 1950's. No Great Depression, no hippies, the peak era of Corvette design--what more could you want? Oh, and the clothes were pretty cool too. The Topman Pleasure Beach Collection is very reminiscent of that golden age, with an assortment of tight fit shirts that would look right at home on any greaser.

The retro feel of the Topman Pleasure Beach Collection is enhanced furhter by the sun-washed photography and hair styling, but it's the clothes that really create the vintage vibe. Wearing any of these clothes, I'd feel tempted to hang out in back alleys and play dice--you know, normal '50s stuff.
Trend Themes
1. Retro Fashion - The trend of retro fashion can be applied to any industry that involves clothing and accessories for a potential disruptive innovation opportunity.
2. Nostalgia Marketing - Nostalgia Marketing is a trend that can be embraced by various industries to build strong connections with their customers through the use of vintage aesthetics and messaging.
3. Vintage-styled Photography - The trend of using vintage-styled photography is a way to create a distinct, nostalgic atmosphere and can be utilized in multiple industries.
Industry Implications
1. Fashion Industry - The fashion industry can utilize the trend of retro fashion and introduce vintage clothing options as a potential disruptive innovation opportunity.
2. Advertising and Marketing Industry - Nostalgia Marketing can be used by the advertising and marketing industry as a way to tap into the consumers' nostalgia and create a unique brand identity.
3. Photography Industry - The photography industry can offer the trend of vintage-styled or retro photography services to clients who want to achieve a nostalgic aesthetic in their branding.
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