The Topcuts 2012 campaign isn't promoting a search for Sasquatch or a date with Chewbacca. Instead, it is encouraging men to tame their hair before it gets out of control. With the tag line, "When it's bad, it's all they see," it shows that men will have a lot of trouble with the ladies if they don't.
Conceived and executed by Taxi 2, an ad agency based in Toronto, Canada, the Topcuts 2012 campaign is hilariously eye-catching. It appeals to a guy's self-esteem and desire to land a beautiful lady, two things that are often top concerns for men.
The Topcuts 2012 campaign was art directed by Craig Ferguson with photography by Raina + Wilson and digital imaging by Andrew O’Driscoll.
The Topcuts 2012 Campaign Appeals to Men's Sense of Self-Esteem
Meghan Young — March 29, 2012 — Marketing
References: taxi & ibelieveinadv