Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Topcuts 2012 Campaign Appeals to Men's Sense of Self-Esteem

 - Mar 29, 2012
References: taxi & ibelieveinadv
The Topcuts 2012 campaign isn't promoting a search for Sasquatch or a date with Chewbacca. Instead, it is encouraging men to tame their hair before it gets out of control. With the tag line, "When it's bad, it's all they see," it shows that men will have a lot of trouble with the ladies if they don't.

Conceived and executed by Taxi 2, an ad agency based in Toronto, Canada, the Topcuts 2012 campaign is hilariously eye-catching. It appeals to a guy's self-esteem and desire to land a beautiful lady, two things that are often top concerns for men.

The Topcuts 2012 campaign was art directed by Craig Ferguson with photography by Raina + Wilson and digital imaging by Andrew O’Driscoll.