The Top Fruit Produce 'Edible iPhone' is a Tasty Cellular Treat

 - Jun 30, 2011
References: topfruit & psfk
The Top Fruit Produce 'Edible iPhone' makes fruit look like technology in this clever design. The best part is the promotion markets two products at once -- the upcoming iPhone 5 as well as the produce company. Now that's killing two promos with one stunt.

By laying the fruit out on the table in a specific arrangement, the artist makes the design look like an iPhone from a bird's-eye view. This is a great marketing ploy to use the popularity of the iPhone (and the buzz surrounding the fifth design) and appropriating it to promote a lesser-known company's commodities. The Top Fruit Produce 'Edible iPhone' promotional stunt is a fruity masterpiece.

Implications - In contemporary society, the busyness of everyday life makes it difficult for companies to gain attention. Using a recognizable product and appropriating this to promote another commodity is a great way to attract recognition from consumers.