The TONDA PF Automatic 36mm Soft Violet SHH Edition is a limited-edition timepiece created by Parmigiani Fleurier exclusively for Sincere Fine Watches Singapore. Limited to 50 pieces, the watch features a 36mm stainless steel case paired with the collection's signature knurled platinum bezel. Its Soft Violet dial is finished with the Maison's Grain d'Orge hand-guilloché pattern, complemented by 18-carat gold rhodium-plated hour markers and skeletonized delta-shaped hands that enhance the textured surface.
The watch is powered by the in-house automatic Caliber PF770, operating at 28,800 vibrations per hour with a 60-hour power reserve. Visible through the sapphire crystal caseback, the 179-component movement showcases hand-finished Côtes de Genève striping, hand-beveled bridges and a skeletonized 22-carat rose gold oscillating weight. Finished with an integrated stainless steel bracelet and folding clasp, the limited edition is priced at SGD $37,650.
Image Credit: Parmigiani Fleurier
Why This Trend Is Growing
- Soft-tone Luxury Dials
- Pastel and muted dial palettes create fresh differentiation in high-end watches, signaling opportunities for collectors seeking exclusivity beyond traditional monochrome finishes.
- Retailer-exclusive Editions
- Limited collaborations between watchmakers and specialty retailers strengthen regional desirability while introducing scarcity-driven models tailored to local luxury audiences.
- Visible Craft Movements
- Open casebacks showcasing hand-finished calibers reinforce mechanical artistry as a premium value marker in an increasingly design-conscious watch market.
Industries Being Reshaped
- Luxury Watches
- Heritage watch brands are blending compact sizing, precious materials and limited production to capture demand from collectors prioritizing refinement and rarity.
- Fine Jewelry
- Color-forward metals, textures and gem-like finishing cues are expanding the overlap between horology and jewelry as wearable luxury becomes more expressive.
- Specialty Retail
- Exclusive product partnerships give premium retailers stronger cultural relevance and a more defensible position against generalized luxury distribution channels.
