Unlike clothing ads that are often avant-garde and artistic, fragrance advertisements usually only have one requirement, and that is that they're pretty; thankfully, the Tom Ford Violet Blonde campaign does not disappoint. After using stunning model-of-the-moment Lara Stone for his cosmetics ads, Tom Ford has tapped the Dutch supermodel to star as the face of his new fragrance.
Going with the purple theme of the fragrance, Lara Stone is photographed donning lilac lids and a juicy violet pout. Looking like the ultimate blonde bombshell, as usual, Stone is captured lying in a lush garden of violets with her full hair creating a crown above her head.
The Tom Ford Violet Blonde ad campaign was shot by Mert Alas and Marcus Piggott of famed photographer duo Mert and Marcus, which should come as no surprise since the two have dominated the fashion world with their beautifully shot campaigns this season.
Key Themes Behind This Trend
- Fragrance Ad Campaigns
- Opportunity for innovative and artistic fragrance advertisements that go beyond just being pretty.
- Model Brand Collaborations
- Opportunity to tap into the influence of popular models to promote brands and products.
- Photographer Duo Dominance
- Opportunity to collaborate with renowned fashion photographers to create visually stunning campaigns.
Where This Applies
- Cosmetics
- Opportunity for cosmetic brands to create captivating fragrance ad campaigns.
- Fashion
- Opportunity for fashion brands to collaborate with models to promote their products.
- Photography
- Opportunity for photographers to work with brands to create visually striking campaigns.
