There is no doubt about it, the Tom Ford Neroli Portofino Fragrance ad campaign is full of sensual innuendo. In fact, that there no need for any innuendo at all, the nearly naked couple posing front and center in the print ad look as though they are about to engage in a kama sutra position of some sort.
The Tom Ford Neroli Portofino Fragrance ad campaign was shot by photographer Jeff Burton of Creative Exchange Agency. It stars model Josephine Skriver alongside male model Jamie Jewitt. Captured lounging nothing more than their birthday suits, they are essentially skinny dipping for the sake of perfume. The packaging of the bottle does suit the watery setting. Of course, the lines are not as sexy as those of the intertwined couple.
What Makes This Trend Stand Out
- Sensual Ad Campaigns
- Opportunity to disrupt traditional perfume advertising by incorporating sensual and provocative themes in ad campaigns.
- Creative Packaging
- Opportunity to innovate and create unique packaging designs that align with the theme and concept of the product.
- Body Positivity
- Potential for brands to embrace body positivity and feature diverse and inclusive models in their advertising campaigns.
Sectors Adopting This
- Perfume Industry
- Disruptive innovation opportunities in the perfume industry through unconventional advertising and packaging strategies.
- Photography Industry
- Opportunity for photographers to experiment with unconventional and sensual themes in their commercial shoots.
- Fashion Industry
- Opportunity for fashion brands to challenge traditional beauty standards and promote body positivity in their campaigns.
