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Tom Beddard's Generative Sculptures Look Like Marine Life

 - Jul 30, 2010   Updated: Jun 8 2011
References: butdoesitfloat &
Tom Beddard has created some pretty fantastic and awe-inspiring sculptures, many of which resemble various types of ecosystems. Beddard's sculptures are actually entitled "Generative Sculptures," and are meant to resemble generative ecosystems throughout the world.

The look of these sculptures is quite impressive; they're unlike any 'typical' material sculptures I've ever seen. The texture and style of Tom Beddard's sculptures make them a must-see.

Implications - Youth consumers are bored with traditional forms and shapes. Over the last decade, every style from the past century has been ironically appropriated and this demographic is eager for something distinct. Companies looking to capitalize on this desire should look to other cultures as a source of inspiration.