Timeless Oversized Trench Coats

POSSE Unveiled the New Tokyo Duster in a Pebble Colorway

No fall wardrobe is complete without a classic and elegant trench coat and the POSSE's new Tokyo Duster comes as a new way to achieve a sophisticated aesthetic with a contemporary twist. The avant-garde coat boasts an oversized fit with a double-breasted button closure at the front. In addition, it offers a collared neckline with lapels and falls mid-length on your calves.

To accentuate your figure, the Tokyo Duster boasts belt loops with a detachable waist belt that can be tied at the front or back for a figure-flattering fit. Moreover, this timeless coat is made with high-quality linen and cotton for an authentic drape. You can purchase the Tokyo Duster online from the POSSE for $399 AUD.

Timeless Oversized Trench Coats
Disruptive innovation opportunity: Create a sustainable and eco-friendly version of the classic trench coat by using recycled materials.
Contemporary Twists in Fashion
Disruptive innovation opportunity: Integrate technology into trench coat design, such as embedded smart sensors for temperature regulation.
Figure-flattering Fits
Disruptive innovation opportunity: Develop adjustable trench coats that can be easily customized to fit different body types.

Sectors Adopting This

Fashion Retail
Disruptive innovation opportunity: Utilize online platforms and direct-to-consumer strategies to reach a wider audience and offer personalized shopping experiences.
Sustainable Fashion
Disruptive innovation opportunity: Create a circular economy model for trench coat production, involving recycling, upcycling, and minimizing waste.
Smart Textiles
Disruptive innovation opportunity: Develop smart fabrics with built-in features like self-cleaning properties or UV protection for trench coat manufacturing.
SCORE
6.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 99%
Freshness 9%