mita and Reebok work together to create a new design version of the Zig Kinetica sneaker model entitled 'Tokyo City Lights.' The update is inspired by the bright lights that illuminate Japan's capital city when the sun goes down at night. To translate this, the sneaker is entirely adorned in a Solar Orange hue.
The upper is constructed from textural synthetic mesh materials and feature Vector graphics along the tongue, the heel, toe bumper, and midfoot clip. There are two strips of fabric that go up to the shoe's throat to give the model a technical texture as well with heel tabs for easy access. The signature chain-link fence print referencing mita can be seen at the insoles along with a graphic that reads "Tokyo Kai" meaning "Tokyo Custom Made."
Image Credit: Reebok, mita
What's Driving This Trend
- Bright Color Sneakers
- Disruptive innovation opportunity: Develop unique and bold color schemes for sneaker designs to stand out in the market.
- Custom Graphics on Sneakers
- Disruptive innovation opportunity: Incorporate city-centric designs and graphics to create a personalized experience for sneaker enthusiasts.
- Collaborative Sneaker Releases
- Disruptive innovation opportunity: Work with designers and creatives across different industries to create unique and one-of-a-kind sneaker releases.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Use unique and bold designs to differentiate from mass-market clothing companies and appeal to niche markets.
- Sportswear and Athletic Equipment
- Disruptive innovation opportunity: Design new and innovative styles of sneakers for athletes to improve performance and comfort.
- Graphic Design
- Disruptive innovation opportunity: Incorporate graphic design talents to create personalized and bold designs for sneaker releases.
