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Japanese Designer Makes Products Cool
- By: Sugih SutjionoDec 17, 2006
A new line of products designed by Simone Legno, aka tokidoki; was born and grew up in Rome and now lives in L.A. It is not hard to see from his illustrations that he is a big fan of all things Japanese. â€œI love Japan,â€ he says, â€œI love everything from the ultra modern happy face of Shibuya to the serious magic silence of Kyoto.â€ tokidoki's clients include MTV, John Galliano, Fornarina, LeSportsac, Hotel Fox and even the Central Narcotic Bureau of Singapore! He's the next big thing for cute fashion!