Todd Snyder Launches #TSPride for consumers who are looking for stylish apparel that also gives back to the LGBTQ+ community. The chic collection includes shirts, hoodies, and joggers, all adorned with a colorful Champion logo.
Todd Snyder's staff is primarily part of the LGBTQ+ community, making this collection a perfect opportunity to support inclusivity. Todd told Women's Wear Daily that “As a New Yorker now with an amazing staff, over half of which are gay, I wanted to do something meaningful. My team is very important to me and we support each other’s values.” Therefore, 20% of sales from the collection will be donated to the National Park Foundation in support of Stonewall National Monument.
Image Credit: Ryan Pfuger/Photographer, Todd Snyder
What's Driving This Trend
- Inclusive Fashion
- The #TSPride collection by Todd Snyder showcases the growing trend of inclusive fashion, catering to consumers who value diversity and representation.
- Corporate Social Responsibility
- The launch of #TSPride highlights the increasing importance of corporate social responsibility in the fashion industry, where brands are expected to make a positive impact on society.
- Motivated by Employee Values
- Todd Snyder's decision to create the #TSPride collection demonstrates the trend of businesses aligning with their employees' values to foster a supportive and inclusive work environment.
Who This Affects Most
- Fashion
- The #TSPride collection by Todd Snyder represents an opportunity for the fashion industry to embrace inclusivity and cater to the LGBTQ+ community.
- Non-profit Organizations
- The collaboration between Todd Snyder and the National Park Foundation through #TSPride highlights the potential for non-profit organizations to partner with fashion brands to promote social causes.
- Workplace Diversity and Inclusion
- The #TSPride collection by Todd Snyder acts as a reminder for companies across industries to prioritize diversity, inclusion, and support for their LGBTQ+ employees.
