Finding beauty in destruction, Title of Work's Fall/Winter 2014 campaign is nothing short of striking. The image series is captured by photographer Joel Slocum's lens and features top model Steven Keating.
The Major Models face dons the label's dapper suit range in an advertorial that fuses timeless fashions with dreamlike and surreal graphics. Steven poses in a wardrobe of impeccably tailored and classically elegant ensembles and is depicted with a face full of flowers.
Overall, Title of Work's Fall/Winter 2014 advert relies on surreal imagery to sell a classically elegant product in a fresh and unexpected way. While some of the campaign's images embody a calm and serene theme, others like its burning face imagery are reflective of a more destructive visual concept.
Key Themes Behind This Trend
- Surreal Visual Advertising
- Opportunities for fashion brands to use surreal imagery to sell products in fresh and unexpected ways.
- Beauty in Destruction Aesthetic
- Opportunities for campaigns to find beauty in destruction and create stunning imagery.
- Dreamlike Graphics
- Opportunities for visually stunning campaigns that feature dreamlike and surreal graphics.
Where This Applies
- Fashion
- Opportunities for fashion brands to use surreal imagery to sell products in fresh and unexpected ways.
- Photography
- Opportunities for photography studios to collaborate with fashion brands to create visually stunning campaigns.
- Advertising
- Opportunities for advertising agencies to create visually stunning campaigns that feature dreamlike and surreal graphics.
