The new Tiger of Sweden Spring/Summer 2014 campaign has a moody yet minimalist vibe about it. Drawing on a vintage relaxed feel, models Erik Andersson and Anna Nevala front the washed-and-worn-inspired campaign.
Photographed by Boe Marion and styled by Oscar Lange, the Tiger of Sweden Spring/Summer 2014 campaign uses stark backdrops to make sure the stunning models clad in the brand’s pieces really stand out.
With a set made of silky material to form a beach runway, and only black and white hues, the broody and elegantly simple ad campaign makes sure that the pieces are given full attention, really allowing them to shine.
Featuring a mix of classical everyday style and cheeky cuts, the comfortable and softly textured pieces will surely become staples in any wardrobe for all occasions.
The Tiger of Sweden Spring/Summer 2014 Campaign is Minimalistic & Moody
Farida Helmy — February 8, 2014 — Fashion
References: tigerofsweden & art8amby.wordpress