The new Tiger of Sweden Spring/Summer 2014 campaign has a moody yet minimalist vibe about it. Drawing on a vintage relaxed feel, models Erik Andersson and Anna Nevala front the washed-and-worn-inspired campaign.
Photographed by Boe Marion and styled by Oscar Lange, the Tiger of Sweden Spring/Summer 2014 campaign uses stark backdrops to make sure the stunning models clad in the brand’s pieces really stand out.
With a set made of silky material to form a beach runway, and only black and white hues, the broody and elegantly simple ad campaign makes sure that the pieces are given full attention, really allowing them to shine.
Featuring a mix of classical everyday style and cheeky cuts, the comfortable and softly textured pieces will surely become staples in any wardrobe for all occasions.
What Makes This Trend Stand Out
- Minimalistic Campaigns
- Opportunity to create ad campaigns that focus on simplistic and moody visuals.
- Washed-and-worn-inspired Fashion
- Opportunity to design clothing lines that draw on vintage relaxed styles for a worn-in look.
- Silky Material Runways
- Opportunity to create runway shows with unique and luxurious materials for a visually stunning effect.
Sectors Adopting This
- Fashion
- Opportunity for fashion designers to create minimalistic and vintage-inspired collections.
- Advertising
- Opportunity for advertising agencies to create visually striking campaigns with stark backdrops and contrasting black and white hues.
- Event Planning
- Opportunity for event planners to create unique runway shows with silky materials as a runway backdrop.
