The Tiger of Sweden Spring/Summer 2014 Campaign is Minimalistic & Moody
Farida Helmy — February 8, 2014 — Fashion
References: tigerofsweden & art8amby.wordpress
The new Tiger of Sweden Spring/Summer 2014 campaign has a moody yet minimalist vibe about it. Drawing on a vintage relaxed feel, models Erik Andersson and Anna Nevala front the washed-and-worn-inspired campaign.
Photographed by Boe Marion and styled by Oscar Lange, the Tiger of Sweden Spring/Summer 2014 campaign uses stark backdrops to make sure the stunning models clad in the brand’s pieces really stand out.
With a set made of silky material to form a beach runway, and only black and white hues, the broody and elegantly simple ad campaign makes sure that the pieces are given full attention, really allowing them to shine.
Featuring a mix of classical everyday style and cheeky cuts, the comfortable and softly textured pieces will surely become staples in any wardrobe for all occasions.
Photographed by Boe Marion and styled by Oscar Lange, the Tiger of Sweden Spring/Summer 2014 campaign uses stark backdrops to make sure the stunning models clad in the brand’s pieces really stand out.
With a set made of silky material to form a beach runway, and only black and white hues, the broody and elegantly simple ad campaign makes sure that the pieces are given full attention, really allowing them to shine.
Featuring a mix of classical everyday style and cheeky cuts, the comfortable and softly textured pieces will surely become staples in any wardrobe for all occasions.
Trend Themes
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Minimalistic Campaigns — Opportunity to create ad campaigns that focus on simplistic and moody visuals.
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Washed-and-worn-inspired Fashion — Opportunity to design clothing lines that draw on vintage relaxed styles for a worn-in look.
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Silky Material Runways — Opportunity to create runway shows with unique and luxurious materials for a visually stunning effect.
Industry Implications
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Fashion — Opportunity for fashion designers to create minimalistic and vintage-inspired collections.
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Advertising — Opportunity for advertising agencies to create visually striking campaigns with stark backdrops and contrasting black and white hues.
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Event Planning — Opportunity for event planners to create unique runway shows with silky materials as a runway backdrop.
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