The new Ticketmaster Lounge is the latest premium viewing experience in the heart of Toronto located in the famed Rogers Center. It is set to launch on Opening Day 2019 and is placed conveniently behind the home plate right at the 300 level seats. This offers a premium sightline within the entire ballpark -- it features special experiences such as exclusive gate entrance, a social area, private washrooms, lounge area, a bar rail, luxury seats, and concierge services.
To ensure that members will not miss a second of ongoing games, there are also in-seat services. The lounge style seating area can accommodate four to eight members directly behind the home plate. There is also a dining area of up to 78 seats for guests to comfortably enjoy a premium menu before during, and after games.
Why This Trend Is Growing
- Premium Viewing Experiences
- Disruptive innovation opportunity: Creating high-end viewing experiences in sports venues with exclusive amenities and services.
- In-seat Services
- Disruptive innovation opportunity: Implementing convenient in-seat services for fans to enhance their sports viewing experience.
- Premium Menu Options
- Disruptive innovation opportunity: Offering gourmet and customizable menu options for guests to enjoy during sporting events.
Industries Being Reshaped
- Sports Venue Industry
- Disruptive innovation opportunity: Incorporating premium lounges and exclusive amenities to attract discerning sports fans.
- Food and Beverage Industry
- Disruptive innovation opportunity: Partnering with sports venues to provide high-quality dining experiences during sporting events.
- Hospitality Industry
- Disruptive innovation opportunity: Collaborating with sports venues to offer concierge services and luxury seating for a premium viewing experience.
