Boldly Striped Fashion

The Thomas Wakeford SS12 Collection is Inspired by Football and Beetlejuice

The bold stripes seen throughout the Thomas Wakeford SS12 collection offer a new way to embrace the colorblocking fad that took the fashion industry by storm earlier this year. In fact, this collection refreshes the look so much that women will surely be open to welcoming even more vibrant and eccentric outfits into their wardrobe.

In particular, the Thomas Wakeford SS12 collection focuses on sun ray patterns that stretch over an entire outfit. The thick stripes in various bright hues gives the line a circus vibe without crossing the line too far. Nevertheless, the designs were inspired by a blending of "'90s acid house football culture in England and the literal aesthetics of 'Beetlejuice'," according to Style Bubble. It is this strange influence that really sets it apart.

Bold Stripes
There is an opportunity to create new bold stripe designs in the fashion industry that can refresh the existing trend.
Sun Ray Patterns
There is potential to create new sun ray pattern designs in the fashion industry that can offer a refreshing take on colorblocking.
'90s Acid House Football Culture
The '90s acid house football culture can inspire new fashion trends that blend sports and retro culture for a fresh look.

Sectors Adopting This

Fashion
There is an opportunity in the fashion industry to create new designs that offer a fresh take on the existing colorblocking trend.
Sportswear
There is potential in the sportswear industry to incorporate retro elements like '90s acid house football culture into new fashion designs for a modern twist.
Textile Manufacturing
There is potential for textile manufacturers to develop new fabrics with bold stripes and sun ray patterns for the fashion industry to incorporate into their designs.
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 32%
Freshness 8%

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