The city of Helsinki launches a helpful digital platform that is called 'Think Sustainably.' The initative has obvious connotations and is meant to contribute to awareness, while supporting individuals and businesses, motivating them to adopt a more ecologically mindful lifestyle and existence.
Think Sustainably is structured as a "regular city guide," yet explicit focus is put on planet-friendly practices. The launch strategically ties to Helsinki's plan to become carbon-neutral by the year 2035. This means that "each resident's carbon footprint [needs to be cut] to one-quarter of what it is at present."
For businesses, the Think Sustainably app boasts a "checklist for actions." For residents and travelers, on the other hand, the application points users in the direction of environmentally focused brands, institutions, and establishments.