Montreal-based photographer Thibault Carron created this comical editorial series titled ‘And If Fashion Was…’ The series depicts what today's woman would look like dressed in a Victorian-styled 18th century wardrobe -- wig included.
Thibault Carron uses herself as the subject for this collection. Dressing up in a large white wig, a tight corset and a floor-length ruffled dress, she hits the streets to show off this vintage-themed look. In each image, the outdated woman is placed in today’s average city scenery. The images vary from the woman waiting at the bus stop, playing video games or pumping gas.
The goal for And If Fashion Was… aims to show the audience what it would be like if 18th century clothing became fashionable again. Additionally, the images bring a fresh perspective to the vastly different cultural values, beliefs and styles that existed just a few centuries ago.
What Makes This Trend Stand Out
- Retro Fashion
- Upholds the potential for a resurgence in popularity of 18th century Victorian styles in modern fashion.
- Historical Reinterpretation
- Demonstrates the scope for artistic and stylistic innovation by merging past and present fashion elements.
- Nostalgic Aesthetics
- Highlights the consumer appeal for nostalgic designs that invoke feelings of the past.
Sectors Adopting This
- Fashion
- Fashion designers and retailers can explore opportunities in creating modern Victorian-inspired clothing lines.
- Photography
- Photographers can experiment with historical reinterpretations to capture unique and attention-grabbing visuals.
- Advertising and Marketing
- Ad agencies and marketers can use nostalgic aesthetics to evoke emotions and create memorable campaigns.
