The Vice Fashion 'There's Juice in the Fridge' editorial, styled byAnnette Lamothe-Ramos, captures the awkward allure of the morning after. Shot by photographer Ben Ritter, models Shane (IMG), Spence (IMG), Frey (Red), Milena (Wilhelmina), Bruna (Wilhelmina), and Pedro (Q) all had expressions blank with regret and discomfort.
For the females, this morning after photography went along swimmingly with morning-after makeup: a soft, smudged smokey eye that was put together by makeup artist Emi Kaneko.
Implications - While many fashion brands were once fixated on perfection and Photoshopping, consumers have grown tired of these idealized displays. Companies who attempt to appear relatable to their consumers should use less editing and more representations of imperfection.
What's Driving This Trend
- Realistic Photography
- There is a trend for fashion brands to embrace realistic photography that represents imperfections, rather than perfect idealized displays.
- Morning After Aesthetic
- The trend of capturing the awkward allure of the morning after in fashion photography is becoming popular.
- Natural Makeup
- The trend of natural and imperfect makeup styles in fashion photography is growing in popularity.
Who This Affects Most
- Fashion Industry
- The fashion industry should embrace realistic photography, the morning after aesthetic, and natural makeup trends to better relate to their consumers.
- Makeup Industry
- The makeup industry can benefit from the trend of natural and imperfect makeup styles in fashion photography, as consumers seek relatable looks.
- Photography Industry
- The photography industry should adapt to the trend of realistic photography in fashion and shift away from over-editing and idealized displays.
