Vice 'There's Juice in the Fridge...' is Full of Regrets

 - Jul 24, 2010   Updated: Aug 17 2011
References: benritter & viceland
The Vice Fashion 'There's Juice in the Fridge' editorial, styled byAnnette Lamothe-Ramos, captures the awkward allure of the morning after. Shot by photographer Ben Ritter, models Shane (IMG), Spence (IMG), Frey (Red), Milena (Wilhelmina), Bruna (Wilhelmina), and Pedro (Q) all had expressions blank with regret and discomfort.

For the females, this morning after photography went along swimmingly with morning-after makeup: a soft, smudged smokey eye that was put together by makeup artist Emi Kaneko.

Implications - While many fashion brands were once fixated on perfection and Photoshopping, consumers have grown tired of these idealized displays. Companies who attempt to appear relatable to their consumers should use less editing and more representations of imperfection.