Miguel Alves photographed models Rosa and Lera looking positively radiant for THE WHITEPEPPER Summer 2014 lookbook.
THE WHITEPEPPER is an East London-based online fashion company, offering vintage-inspired street wear for both men and women. The brand has been steadily gaining traction since its inception in 2011. Currently, it's stocked by the likes of ASOS and Topshop.com, as well independent retailers around the world.
This particular lookbook features sweet checkered and polka-dot dresses cinched at the waist, retro sunglasses and Lolita-inspired plaits. Rosa and Lera explore the city hand-in-hand, looking enraptured by the sights and sounds. Though their patterned ankle socks and chunky platforms may not be the best walking shoes, the girls do look undeniably fabulous for tourists.
Key Themes Behind This Trend
- Retro-inspired Fashion
- Opportunity for brands to capitalize on the resurgence of vintage aesthetics in modern fashion.
- Online Fashion Retail
- Disruptive innovation opportunities for online platforms offering unique and vintage-inspired clothing options.
- Tourism Fashion
- Potential for the development of fashion lines specifically tailored to tourists, blending style and practicality for exploring new cities.
Where This Applies
- Fashion Retail
- Potential for traditional fashion retailers to incorporate retro-inspired clothing options into their product offerings.
- E-commerce
- Opportunity for e-commerce platforms to feature niche online fashion brands that cater to the retro-inspired trend.
- Tourism and Travel
- Expansion of fashion industry collaborations with the tourism sector, offering specialized clothing options for travelers seeking fashionable yet practical outfits for their trips.
