‘The Vaccines’ Instagram Video is a project that the UK band just launched to crowdsource the content for the video to their single 'Wetsuit.' The band is asking Instagram users to use the hashtag "#vaccinesvideo" on their photos to attain all the contributors' information. The types of photos that are being sought are ones that capture summer music festival culture.
‘The Vaccines’ Instagram Video is a brilliant attempt to leverage Instagram's active user base into contributing content. Submit your own photos and look out for the video in the near future.
Implications - In the post-Napster world artists have the opportunity have branching out from traditional labels and taking a DIY approach by promoting themselves online. Social media has to be used in a effective and clever ways for this model to succeed. Startups and artists can draw both draw inspiration from this opportunity.
What's Driving This Trend
- Crowdsourced Videos
- The trend of crowdsourcing videos allows for greater audience engagement and creativity in content creation.
- Instagram Marketing
- Using Instagram as a platform for marketing and content creation offers a unique way to reach a large and active user base.
- DIY Promotion
- The DIY approach to promotion and self-promotion opens up opportunities for artists and startups to have greater control over their brand and reach.
Who This Affects Most
- Entertainment
- The entertainment industry can leverage crowdsourced videos to engage fans and promote new music or films.
- Social Media Marketing
- The trend of using Instagram for marketing presents new opportunities for businesses to reach their target audience creatively.
- Music Industry
- Artists in the music industry can explore the DIY promotion model to connect directly with fans and gain exposure.
