The Ugly Truth photo series explores the relation between attractiveness and identity. In this case, normal-looking people have disfigured their faces using the help of a clear pane of glass in order to delve into the issue of self- and social-acceptance. They pressed their faces up against it for different distortions. Although similar to the Scotch Tape Series by Wes Naman, The Ugly Truth takes on a more serious tone.
Put together by London-based photographer Rut Mackel, The Ugly Truth photo series shows how perceptions change when looks change. According to Mackel, "Face is a symbol of personal identity. It’s the mirror, or the mask of the self. The mirror either ‘reflects’ or ‘distorts’. Our faces are us. Thus, facial disfigurement can be particularly distressing."
The Ugly Truth by Rut Mackel Explores the Idea of Identity
1. Perception Alteration - Exploring how different looks can impact one's identity and social acceptance, there is an opportunity for businesses to develop innovative beauty products or services that focus on altering perceptions.
2. Self-acceptance Journey - The exploration of self-acceptance through disfigurement opens opportunities for businesses to develop products or services that foster self-confidence and promote a more inclusive society.
3. Artistic Distortion - The use of distortion as a creative tool in photography presents an opportunity for businesses in the art industry to experiment with innovative techniques and offer unique visual experiences.
1. Beauty - The concept of altering perceptions through changing looks creates opportunities for disruptive beauty innovations, such as transformative cosmetics or non-invasive procedures.
2. Personal Development - The exploration of self-acceptance and identity highlights the potential for businesses in the personal development industry to provide workshops, coaching programs, or self-help resources to support individuals on their journey towards self-acceptance.
3. Photography - The artistic use of distortion in photography presents disruptive innovation opportunities for businesses in the photography industry to experiment with new techniques, create captivating visuals, and redefine traditional perspectives.