The Syntheshredder is an innovative piece of technology that rests somewhere between pure art object and functional design piece. The skate bowl transfers the skater's movements into musical sounds.
The Syntheshredder, which is currently seeking funding on the Kickstarter platform, is a phenomenal project that is sure to capture the imagination of anyone that watches the video. This endeavor was launched by Jesse Chong as part of his graduate studies at UCLA's Design Media Arts department.
Implications - Youth consumers are looking to engage with the world around them in new and innovative ways. The Syntheshredder is a perfect example of a piece of technology that enables creativity and allows for a different connection to their surroundings. Companies should take this into consideration when creating campaigns for this group.