Multitasking Touchscreen Timepieces

Nixon's 'The Synapse' is a High-Tech Watch for Multitaskers

If you have been searching for a watch that lets you see the time, your alarm setting and run a timer all at the same time, 'The Synapse' from Nixon is your answer. With the exciting new touchscreen you can access all the features it contains whenever you need them individually or all together.

'The Synapse' is available in four different colorways including stainless steal, all black, gold and gunmetal. With a case that is water resistant up to 100 meters, surfers and snorkelers can keep track of time even in the roughest waters. No matter what time it is, everything is sure to smoothly with 'The Synapse' resting on your wrist. It's about time chronographs started integrating touchscreen technology.

Multitasking Touchscreen Technology
The integration of touchscreen technology into watches allows for multitasking capabilities and access to multiple features at once.
Water-resistant Chronographs
The demand for watches with touchscreen technology in water-resistant cases creates opportunities for innovative timepieces for outdoor enthusiasts.
Wearable Tech in Fashion
The combination of smartwatch features with fashionable designs caters to the growing trend of wearable technology in the fashion industry.

Who This Affects Most

Watchmaking
The incorporation of touchscreen technology in watches disrupts the traditional watchmaking industry, offering new functionalities and user experiences.
Outdoor Recreation
The development of water-resistant chronographs with touchscreen capabilities provides disruptive innovation opportunities in the outdoor recreation industry, appealing to adventurers and athletes.
Fashion Accessories
The convergence of wearable technology and fashion in the form of multitasking touchscreen watches opens up disruptive innovation opportunities in the fashion accessories industry.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 75%
Freshness 8%