If you're looking for your daily slice of surreal music videos, then check out 'The Sun' by the band The Naked And Famous. You'll be greeted with highly saturated pastel colors, some funky silhouettes, glitter explosions, flying paint, stripey graphics and scantily clad individuals. Who said art couldn't be fun?
'The Sun' is a song from The Naked and Famous' album 'Passive Me, Aggressive You' and the video is directed by Joel Kefali & Campbell Hooper.
Implications - Consumers gravitate towards the avant-garde because it provides them with fantastical euphoric escapist experiences. Consumers use this euphoria to cope with everyday stresses brought about by living in first world nations. Corporations may consider using surreal imagery in their promotional campaigns since consumer demand for such material is always high.