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Indestructible Sturdy Watches

The Ruckus Watch Was Made for the Ruckus-Causing Individual

— January 31, 2014 — Fashion
The Ruckus watch collection by Nixon is a rough yet durable collection of neutralized earthy toned timepieces.

The custom-molded bands are surrounded by the dial ring and feature stainless steel screw-on casebacking. The 24mm polyurethane band was inspired by the same rubber of traditional power tools. This watch was made for the ruckus-causing character. Its hardened mineral crystal face protects against scratches while the personalized molded ABS buckle grips snugly to your wrist.

This watch is one strong compact little package, but its durability is no laughing matter. If you're into sports and often find yourself a little careless with your watch, mindlessly scratching up the face or snapping the band, then this watch will stand up to your tendencies.
Trend Themes
1. Durable Watches - Opportunity to create watches with enhanced durability to withstand rough usage.
2. Custom-molded Bands - Opportunity to design watches with personalized and comfortable bands.
3. Scratch-resistant Materials - Opportunity to develop watches with materials that protect against scratches.
Industry Implications
1. Watch Manufacturing - Opportunity for watch manufacturers to produce more durable and customized timepieces.
2. Sports Equipment - Opportunity for sports equipment companies to create watches specifically designed for sports and outdoor activities.
3. Materials Manufacturing - Opportunity for manufacturers of scratch-resistant materials to supply the watch industry for added protection features.
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