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The Rubber Radio

— November 27, 2006 — Tech
Marc Berthier and Tykho Lexon created a radio built completely from splash-proof green rubber. This rubber radio is now on exhibit at New York's Museum of Modern Art. It can pick up FM and AM. Just turn the green dial to tune your favorite stations.

Implications - This rubber radio is one of many products that boasts an update on an older piece from pop culture. The rising popularity of iPods and MP3 players has driven the radio to endangerment, with designers and companies in the technology industry looking to fight back through updates such as these. Ultimately, the technology industry is a battlefield in this ever-changing digital age.
Trend Themes
1. Green Rubber Products - The creation and promotion of rubber-based products that are environmentally friendly.
2. Retro Design - A resurgence of popularity for outdated or old-fashioned designs in modern products.
3. Resurgence of Radio Technology - The revival and innovation of radio technology to compete with modern audio players.
Industry Implications
1. Consumer Electronics Industry - Companies can try to create new and refreshing versions of electronic devices that have been outdated or replaced by new technology.
2. Green Technology Industry - Companies can focus on developing environmentally friendly alternatives to products already available in the market.
3. Art and Design Industry - Designers can look back at older designs and update them to cater to technology's contemporary outlook.
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