The Ride in NYC has a unique approach to how it leads its tours. The company treats the city as a stage and uses multimedia vehicles that enhance the tour for the traveller. The company incorporated live performance into its tours.
One of the things that I find particularly interesting about the Ride in NYC is that no two tours are exactly alike; the tours are very much dependent on circumstance to offer their customers a new and tailored experience.
Implications - Consumers are looking for experiences that are unconventional and offer new ways of seeing the world. The Ride in NYC taps into this desire by treating the city as a stage. Companies should use this as a template for the types of experiences with which consumers are looking to engage.