Pay for 'The Red Rail' Clothing Through Your Own Blood

 - Jul 22, 2010
References: theredrail & springwise
'The Red Rail' is a project that aims to promote blood donation. With a far more radical strategy than simply donating the proceeds to a blood services foundation, The Red Rail only accepts blood as payment for its clothing.

The Red Rail could encourage a new generation of younger, healthy people to start giving blood -- and getting something in return. The first collection presented at the Amsterdam International Fashion Week, the Dutch label's clothing would be off the chain even if it didn't go to a good cause.