Snooze-Aiding Ties

The Pillow Tie is a Business Man's Best Friend

Just in time for Father's Day, the Pillow Tie is the perfect present for that hard-working business man or dad in your life. The Pillow Tie is a clip-on (real classy) necktie that actually has an inflatable pillow, which you can blow up to become quite a comfortable nap-time pillow, all in the clever disguise of a necktie.

The Pillow Tie helps get those working men the much-needed rest they rightfully deserve and they don't even have to come home for it! Although, I'm not sure a boss would enjoy seeing his employees passed out on their desks with a tie stuck to their faces...

Nap-friendly Products
There's a disruptive innovation opportunity for companies creating products that enable people to nap anytime and anywhere, such as the Pillow Tie.
Disguised Wellness Products
Companies can create wellness products disguised as everyday items like ties, shirts or accessories.
Multipurpose Fashion Products
The rise of multipurpose fashion products that help consumers save time and money presents a disruptive innovation opportunity.

Industries Being Reshaped

Fashion
Fashion companies can innovate by creating nap-friendly products like the Pillow Tie to cater to on-the-go consumers.
Wellness
There's an opportunity for wellness companies to create more discreet products that support healthy sleep habits, such as disguised nap pillows like the Pillow Tie.
Office Supplies
Office supply companies can create products like disguised nap pillows that cater to office workers and help increase productivity.
SCORE
0.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 3%
Freshness 8%