Fabulous Frizzy Hairdos

The Ones 2 Watch Magazine Delivers a Naturally Beautiful Photoshoot

The Ulrikke & Sigrid editorial for The Ones 2 Watch online magazine is like a breath of fresh air! Natural beauties show off their puffy and frizzy hair in this fabulous photoshoot. The editorial was photographed by Isa Jacob and styled by My Ringsted. The name for the editorial was created by using the names of the models, which are Sigrid Cold and Ulrikke Høyer. The models wear clothing and accessories from brands such as H&M, Calvin Klein, ALDO and Topshop.

I love the natural look of the models' makeup and the simple yet bold jewelry. The looks featured in the editorial for The Ones 2 Watch aren't outlandish and are totally wearable. The looks are perfect for a hot date or a night on the town with your girlfriends.

Natural Hair Trends
Opportunity for hair care brands to develop products tailored towards enhancing and maintaining frizzy and puffy hair.
Minimalist Makeup
Opportunity for cosmetic brands to create simple yet impactful makeup looks that enhance natural beauty.
Wearable Fashion
Opportunity for fashion brands to design and promote wearable and versatile clothing options.

Who This Affects Most

Hair Care
Trend towards embracing natural hair opens doors for innovative hair care products and treatments.
Cosmetics
Shift towards minimalist makeup creates demand for new cosmetic products with a focus on enhancing natural features.
Fashion
Growing preference for wearable fashion highlights a need for brands to offer versatile and stylish options.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 63%
Freshness 8%