The ‘Meals of Athletes as the Olympics’ photo series asks the question: have you ever wondered what it takes to fuel the Olympic athletes that you see on TV? Creative duo Sarah Parker and Michael Bodiam have put together a series that details just what it takes to fuel these Olympic machines.
Working together with five-star Olympic nutritionist Dan Bernadot, each menu was re-envisioned by using laser-cut MDF, paper and cardboard to create the giant models of plates, forks and knives, napkins and salt and pepper shakers. The food on the plates are life-sized; it's the plate itself that's huge. This gives the photographs an odd effect, making it seem like olympians are only eating tiny portions.
When asked about the photographs, Sarah and Michael stated, “we wanted people to be able to draw direct comparison between the diets, and to produce something quite playful that subtly hinted at the sport each athlete participated in.”
Key Themes Behind This Trend
- Olympian-inspired Diets
- Opportunities for developing tailored diets for athletes and non-athletes inspired by the foods consumed by Olympians.
- Visual Nutrition Tracking
- Visual representations of meal portions and contents can provide a fun and effective way of tracking nutrition and promoting healthy eating habits.
- Athlete-centric Restaurant Concepts
- Restaurants and food establishments that cater to the dietary needs and preferences of athletes could create a new market segment and generate brand loyalty.
Where This Applies
- Sporting Goods
- Opportunities for sporting goods brands to collaborate with nutritionists and create specialized foods and dietary supplements for athletes.
- Food and Beverage
- Opportunities for food and beverage companies to create and market energy-boosting and nutrient-rich products inspired by Olympian diets.
- Fitness and Wellness
- Opportunities for fitness and wellness brands to develop nutrition tracking tools that use visual representations of meal portions and contents to promote healthy eating habits.
