This commercial for Boursin cheese begins with a young couple frolicking in the sun, enjoying a glass of wine, bread and Boursin cheese. What more could you ask for? There's a very unexpected twist to the ending of this love story, however, as you will soon see. Great work!
The commercial was created by advertising agency RKCR Y & R, London with creative direction by Nicola Hawes and copy written by Andy Forrest.
Implications - Businesses that integrate humor into either their actual products or marketing strategies will benefit in many ways. Firstly, they will portray themselves as an approachable company, and secondly as an organization in which people can trust. Consumers will be much more likely to invest in a company that isn't intimidating.
What's Driving This Trend
- Humorous Advertising
- There is a trend towards humorous advertising as a way for businesses to showcase their approachable and trustworthy nature.
- Unexpected Endings
- Ads with unexpected endings are becoming a trend in the advertising industry.
- Food Pairing
- A trend towards promoting food pairing options is emerging in the food industry.
Who This Affects Most
- Advertising
- Advertising agencies have an opportunity to explore ways to use humor and unexpected endings to create memorable ads for their clients.
- Food and Beverage
- Food and beverage companies can leverage the trend towards promoting food pairing options to showcase their products in unique and memorable ways.
- Marketing and Branding
- Marketing and branding professionals can capitalize on the trend towards humorous advertising to create memorable campaigns for their clients.
