The Lab: Decoy Ad Honors the Unique Versatility of Photographers
References: shutterbug & adweek
This ad by 'Canon Australia' is called 'The Lab: Decoy' and it aims to emphasize how different a photograph can turn out based on who is behind the lens.
The commercial begins with six photographers individually meeting the same person. The subject, a middle aged bald man, introduces himself with as a different person each time. Each photographer proceeds to question the subject and carry out the photo shoot based on their own style. The result of the entire sessions reveals six images of the same man that all look extremely different.
This underlying message of this ad reveals that "portraits can be shaped by the photographer’s point of view rather than just by the subject being documented."
The commercial begins with six photographers individually meeting the same person. The subject, a middle aged bald man, introduces himself with as a different person each time. Each photographer proceeds to question the subject and carry out the photo shoot based on their own style. The result of the entire sessions reveals six images of the same man that all look extremely different.
This underlying message of this ad reveals that "portraits can be shaped by the photographer’s point of view rather than just by the subject being documented."
Trend Themes
1. Personalized Photography - Opportunities for disruptive innovation may include personalized photo shoots that capture the subject's unique personality and style, offering a new level of customization and creativity.
2. Collaborative Artistry - A trend towards collaborative artistry bringing together photographers and subjects with a diverse range of backgrounds and perspectives, resulting in a more dynamic and inclusive approach to portraiture.
3. Digitally Enhanced Photography - Innovation opportunities could include the use of augmented reality and other digital technologies to enhance the creative process in photography, paving the way for new and exciting visual experiences.
Industry Implications
1. Photography - Photography is primed for disruption as personalization and collaboration emerge as major drivers of creative innovation.
2. Advertising - The advertising industry can capitalize on the power of personalized photography and collaborative artistry to create compelling and uniquely authentic campaigns that resonate with diverse audiences.
3. Augmented Reality - The emerging field of augmented reality presents exciting new opportunities for digitally-enhanced photography, enabling photographers to explore new frontiers in visual storytelling and creativity.
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