I am willing to bet that shopping car collisions will rise drastically if the iShop ever goes from concept to reality. The iShop is a conceptual iPhone dock designed to be placed upon shopping carts. The dock is designed to be used in conjunction with an app designed to streamline shopping.
The iShop was created by designer Wooyong Lee. Lee designed the device with three different types of shoppers in mind: the pro, the wanderer and the run-in. The iShop's accompanying app is designed to cater to all three types of shoppers offering information on item location and even doling out price comparisons. While an iPhone dock on a shopping cart may sound silly, some grocery stores have already started offering iPads with their carts. In-aisle entertainment may not be far off.