The Honest Company is a registered B Corporation aiming to provide an "unquestionably safe" and sustainable alternative in response to concerns around traditional baby products that can contain harmful chemicals or toxins.
Founded in January 2012 by actress and mom Jessica Alba, the Honest Co. was born out of her interest in inexpensive, eco-friendly diapers, wipes and other essentials, as well as her belief that ordinary purchases can help tackle pressing social issues.
This year, the Honest Company is partnered with nonprofit Baby2Baby, which provides baby products to families in need, while the socially savvy brand aims to expand its list of beneficiaries as it grows.
Contact Information
The Honest Co. website
The Honest Co. on Facebook
The Honest Co. on Twitter
The Honest Co. on Pinterest
Why This Trend Is Growing
- Eco-friendly Baby Products
- Opportunity for businesses to develop sustainable and non-toxic baby products that address consumer concerns.
- Socially Responsible Purchases
- Opportunity for brands to align with social causes and make a positive impact through ordinary purchases.
- Partnerships with Nonprofits
- Opportunity for businesses to collaborate with nonprofit organizations and extend their reach to support families in need.
Industries Being Reshaped
- Baby Product Industry
- Opportunity for companies to innovate and offer eco-friendly alternatives in the baby product market.
- Sustainability Industry
- Opportunity for sustainability-focused companies to offer solutions for the baby product market and reduce harmful chemicals and toxins.
- Nonprofit Industry
- Opportunity for nonprofits to partner with brands and expand their impact by providing baby products to families in need.
