Washed-Out Wispy Wear

Clean the Sky - Positive Eco Trends & Breakthroughs

The Fendi Spring 2010 Collection is Light, Lascivious and Airy

— September 29, 2009 — Fashion
Flirty without ever showing too much skin, the Fendi Spring 2010 collection is a fun mix of chiffons, feathers and other light and floaty fabrics that billowed in the wake of the models walk.

The Fendi Spring 2010 collection played heavily upon wispy, white-washed fabrics that brought movement to the garments that draped perfectly around the model's slim figures.

With minimal makeup and messy upswept hair, the model's look was straight out of a flirty Victorian era.

Trend Themes

  1. Light and Airy Fabrics — Opportunity to develop innovative and sustainable lightweight fabrics for various industries.
  2. Effortless and Minimalistic Makeup — Opportunity to create new beauty products that enhance natural beauty with a minimalistic approach.
  3. Messy Upswept Hair — Opportunity to design new hairstyling products and techniques that embrace the messy and undone look.

Industry Implications

  1. Fashion — Disruptive innovation opportunities in creating lightweight and ethereal fabrics.
  2. Beauty — Disruptive innovation opportunities in developing minimalist makeup products.
  3. Haircare — Disruptive innovation opportunities in designing products for achieving the messy upswept hair look.
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